Tips to Build Your Business Online and Offline

Recently we attended an all day webinar through Virtual Rebarcamp and learned great information about building your business and marketing your business online and off.  One of the sessions I attended was titled “The 7 A’s To Building Your Business Online & Offline” hosted by Darin Persinger.  Because of his experience as a trainer and coach in the real estate industry, the session was very valuable.

Below are highlights of this great information. It outlines strategies to use when building your

  • Audience – Know them! Who are they, where are they located?  For example, if you are an agent in Manhattan, your blogs are probably not going to reference planting a garden in your fenced back yard.  However this may be appropriate for the agent blogging in a small town in North Carolina.
  • Availability – Make it easy for your audience to contact you.  Make sure your phone number, email and office number are on each page of your website.  Some agents have an area of the website where the user can click a button and immediately contact the agent.  Even if the lead gets a voice mail, that is okay. As long as the call is promptly returned.
  • Approachable – Does your audience feel like they can contact you?  When you first obtain a potential client/lead, do you make it known they can call you any time and there are no ‘stupid questions’?  Generally with potential clients, you will give more at first and expend more effort.  Do not get discouraged if they don’t respond at first.  Be friendly and cooperative. And most important, be patient.
  • Acknowledge – EVERY email, every facebook interaction, every twitter @, every voicemail.  Time is important to people.  If they take the time to write or call, even if it is 120 characters on Facebook, acknowledge that.
  • Appreciate – There are 9 billion web pages and 200 million blogs out there today.  There are also 6 billion tweets.  There are so many places your clients can go to get information, or referrals, or real estate agents.  Appreciate your clients.  Time is even more precious than money because it is non-renewable.  How do you say “thanks” to your clients or to people that refer clients?  How do you acknowledge them?
  • Authority – People use the market leader.  With so many options, they want someone that knows what they are doing and has their act together.  Be confident. Learn it…share it!
  • Authentic – Be you! Not everybody will click, so there is no point in spending time being disingenuous or being someone you are not.  Get involved in social media like Facebook, and be yourself.  Most people can see through insincerity.  They want someone that is going to be genuine and honest.

Some of these tips are pretty useful and some are common sense.  But still a great reminder.  Hopefully you’ll find them helpful as well!

How Does Facebook Work for Your Business?

facebook iconFacebook is incredibly popular. Everyone has heard of it. Many people have a Facebook page. And many of them are even active on it! Now that you can update it from a variety of sources, including your cell phone, the activity on Facebook is tremendous. In fact, Christmas day set a record for Facebook—it was the most visited website on the net! It even beat out Google!

What do people do on Facebook? Well, they keep up with their friends, they make new friends, they play games, they promote political and social causes, and they expand their business connections. Just about anything. Facebook is a place that people “live”.

Businesses are finding that the free advertising they get on Facebook is more effective than thousands of dollars of television or print advertising. We have long known that word-of-mouth is an effective way of getting business. Facebook is, in large part, word-of-mouth (err…hand?) marketing at its best.

Here is how it can work. Shelley goes on Facebook to knock out a few more “Mafia enemies,” and while she is there she thinks about her upcoming house hunt. She has browsed houses online quite often, but she wonders if there is a local Realtor on Facebook. So she searches for one. And sure enough, she finds one! Let’s say the Realtor’s name is Jim. Shelley becomes a fan of Jim’s business page and begins to get great updates about real estate in her area. When Shelley becomes a fan of Jim’s business, every one of her friends sees a nifty little update about her, it says something like “Shelley became a fan of Jim’s Real Estate.” Shelley’s friend Mark is also thinking of buying a house in the future. He sees Shelley’s update, and clicks on the link to Jim’s page. Mark likes what he sees, so he also becomes a fan of Jim’s page. Mark’s status is updated to reflect this, and his friend Peter sees it and clicks….well you get the idea. Once the first fans have been found, a business page can spread like wildfire!

Who are the people in your area finding when they search for Facebook business pages? If you aren’t on Facebook, then someone else is getting fans—and customers—that could be yours!

How Effective will Social Media Marketing be in 2010?

Twitter-23Happy New Year!  Now is the time for lists, lists, lists. There are lists highlighting everything from “worst dressed celebrity of 2009” to “top political stories of 2009”.  People like to review the previous year, and make predictions for the new year.  Some of the most helpful studies were ones regarding social media marketing strategies.  Maybe some of these findings will help you formulate a plan on how you will use social media in 2010.  Or if you need help setting up and using these sites and platforms, please contact Kim and let us help!

According to eMarketer, the number of people who use Twitter has increased by over 200% over the last two years, and 2010 shows a predicted increase of another 44%.  According to their study, an estimated 26 million adults will be using Twitter in 2010.  I recently blogged about the effectiveness of Twitter.  I was a ‘hesitant convert’ and didn’t necessarily understand all the hype. That is until I started using Twitter.  If you do not use it, you must!

Email may be the first form of online marketing, but it is still an effective form according to  They predict more integration between email and social ad platforms.  A good example of this integration is which I blogged about earlier. also released a study that 40% of email marketers plan to increase their email marketing budgets in 2010.  Another study on this same site concluded “email remained the most popular media among marketers for use next year (56.8% “realistically” plan to use it), social media isn’t far behind. Over half (56.3%) “realistically” plan to include it in future marketing plans.” wrote the “Small Business Marketing Forecast 2010” and this states lead generation is the biggest benefit of social networking.  Small businesses rated Facebook as the most beneficial site.  The forecast continued to say awareness of social media is high but nearly one-half of respondents wished they knew more about how to use it.

If you are one of the people that need help utilizing these sites, then you need our services.

Check back to read more on recently conducted studies on internet marketing.