Automate your customer's journey

My Comparison of Clickfunnels VS Simplero

I’m often asked which marketing automation software I prefer. And that’s a hard question to answer. Because there are several that I love almost equally! Two of my favorites are for sure ClickFunnels and Simplero. They do similar things, some things one does better and some things the other does better. And some things only one will accomplish. Here are my thoughts on these two platforms, in no particular order, as a freelancer who builds and manages sales funnels and email marketing for my clients.

What I love about ClickFunnels

  • The people who run ClickFunnels KNOW digital marketing. Like, they are the expert of experts. And that’s evidenced by how well their brand is marketed. And thus all of their funnel “recipes” are designed to create “perfect sales funnels”.
  • They teach you what they know! If you are brand new to sales, digital marketing, and other aspects of the online business world, you NEED to check out their free and low-cost training opportunities. Start with the books by Russell Brunson. Grab Expert Secrets here through the ClickFunnels website. (Pay attention to how the funnel flows! That’s where your education begins!) Another great resource to really dive in and start learning funnels is the One Funnel Away challenge.
  • Amazing sales funnel and landing page builder. Whether you choose to use a free or premium template or create your own from a blank page (or have your team’s funnel builder or techy VA do it for you), you can rest assured that the basic elements of quality web design and sales funnel design will be in place when you are done. It’s a relatively simple drag and drop platform with an uncomplicated way to embellish your design with CSS code.
  • Payment processing is smooth. You do have to choose one payment processor, but using Stripe (for example) through ClickFunnels has always been a very smooth experience.
  • Set up of multiple products is straight forward.
  • Upsells are done nearly perfectly as well. This software was absolutely designed to perfect the art of the upsell. (You know, “Do you want fries with that? Or a dozen of whatever you just bought? Or an upgrade to the VIP package?”)
  • You can place your ClickFunnels pages on your WordPress website using their plugin. (Not free from glitches, unfortunately, but overall it usually works quite well.) This means that you don’t necessarily need a secondary URL or subdomain to present your ClickFunnels pages to the world, and you certainly don’t want to put out your landing pages with the default ClickFunnels url on them.
  • They have a fantastic affiliate program. Want to be in the affiliate business or simply refer your clients to them and cash in on their account month after month? Make sure you sign up for an affiliate account! (That’s why I’m using my affiliate links in this blog post, by the way. Because why would you want to talk about and send someone to a platform and NOT use an affiliate link?)
  • They also allow you to have your own affiliate program for your products and it works pretty well, also. Affiliate links use cookies that embed themselves on the user’s browser memory and tell the seller who provided them with the link so that they can compensate the referrer appropriately.

Cons of ClickFunnels

  • Their funnels aren’t always pretty. They actually like to say that ugly funnels sell better than pretty funnels. I’d have to see the stats on that one and understand their definition of “ugly”. Because I wouldn’t describe their funnel templates as ugly at all! They are neat and aesthetically pleasing and well designed. But they do tend toward feeling quite masculine. So maybe that’s why they aren’t “pretty”? And maybe what matters in how well an “ugly” vs “pretty” funnel sells has to do with your product and target market? I know I’m biased because of my profession, but I always find myself more inclined to purchase from a beautifully done funnel.
  • The tech issues. Things break…alot. Cache doesn’t purge when you’ve made changes…alot. Little glitches abound.
  • Related to that, their tech support has a reputation for being terrible. They have made strides to do better in the past couple of years, but seems that it’s still lacking compared to other platforms. And while, maybe, someone is working on the tech issues on the backend quickly, they tend to not let you know about it. The best tech support for ClickFunnels that I’ve found (other than hiring your favorite funnel geek)? Head to the official Facebook group and scroll/search for the issue you are experiencing. You are likely to find the solution, or the lack of solution other than “just wait it out”. If you can’t find a solution, post your question. You will probably get a couple of helpful answers and a ton of “I can fix that for you” offers.
  • Their membership site platform leaves a lot to be desired. It’s great for a simple member offer, such as lifetime access to a virtual summit recording. But if you want a more robust interactive membership site, this is not the solution for you.

What I love about Simplero

  • Simplero will do what ClickFunnels will do, and more. The sales pages you can build (from template for from a blank page) can look just as good as any other landing page builder. Mostly this has to do with educating yourself.
  • You can put almost everything in Simpleroyour email list, your subscriptions, your website, your blog, your membership site. And it all works so well!
  • Payment processing is smooth and you can choose multiple payment processors (Stripe and PayPal, for example).
  • Their tech support is on point! Have a problem? They respond within minutes or hours (depending on complexity and time of day). Just can’t figure something out? They almost always know the answer.
  • They have extensive, searchable, free trainings available, using their own course platform.
  • They make constant improvements! Nearly every single time I log in, I get a notification of a list of things they have improved.
  • They really listen and care about their users. Many of the ongoing improvements are based on user suggestions. Want the platform to do something that you loved about another platform? Just have a vision of what would make a certain aspect of Simplero even better? Submit a suggestion and they will read it, consider it, and implement it at some point if it makes sense and is possible.
  • They also have a great affiliate program, both for you to help promote Simplero (here’s my affiliate link!) and that you can use to promote your own programs with your own affiliates.
  • One login for everything housed in Simplero. Let’s say you have purchased a course from 2 other people and you have your own Simplero account. If you use the same email for all 3, you will find it all under your profile. I love that feature!

Create offers and connect with your audience without having to juggle seven different tools - Simplero

Cons of Simplero

  • When I first started using Simplero for a client’s projects a year or so ago I was amused by the title. “Simplero” suggests its “simple”, right? It’s most certainly not simple! I screamed at my computer a great deal while learning this platform. lol But now that I’ve mostly mastered it, I find it to be simply wonderful. Maybe that’s why they use the name Simplero?
  • Some aspects are a bit limited. But again… they listen and if you want a particular new feature or upgrade to an existing feature, suggest it and it just might happen within a few months.

Let me know which platform you love, hate, or want to know more about. I’d love to hear your thoughts.

 


***This post or website contains affiliate links, which means that I may receive a commission or other compensation if you make a purchase using these links. As someone in the digital marketing industry, I strongly recommend that you also start to share affiliate links of your own! But be kind and honest when using them. Don't just randomly throw affiliate links out there. Use the product first, know the seller first, or at least do your research first. Everything you see referred to on my website is either a product I have used for myself or a client or is from someone who I know and respect in the virtual business world. Enjoy!***

 



What’s your morning routine?

I have always believed in the old mantra “Early to bed and early to rise makes a man (or woman!) healthy, wealthy and wise.” Its been what I repeatedly told myself when, a few years ago, I decided that rising at 3 or 4 am would be the smart thing to do. And I did it for some time. During that year or so I didn’t have the best morning routine, other than getting up early, but I did it and it really increased my business exponentially.

sunrise-165094_1280

And then I got lazy. I got tired. I got unfocused. I even got depressed. And during all of that, things really went haywire for me. What had started to become a booming business, suddenly became something that overwhelmed me, contributed to the exhaustion, which contributed to the depression, which contributed to the overwhelm…and around it went. And my clients started to disappear. Which didn’t help matters any either!

Last summer I started sleeping in. I did, however, find the motivation to make a major change in my life that really helped my depression and exhaustion, but it threw my routine (and money-situation) into a virtual tilt-a-whirl and took me some time to climb out of.

Fast forward to the late winter and early spring of this year (2016). I gradually renewed my determination to success in every area. I began a slow climb out of a major financial mess that I allowed to happen around me. (You know, this IS going to be a passage in one of those “back when I didn’t have two nickels to rub together…” stories, eventually. lol) I began to focus in on where my business was heading, how to be at the top of my business game, how to improve not only my business but myself.

And that includes focused training and reading. I took a course on premium packages for selling business services. I am taking a digital marketing certification course. I’ve read…alot…both normal reading and audio books. And we aren’t talking novels either.


In the last month things feel like they are starting to come together. I have been reading 6 Months to 6 Figures* by Peter Voogd. I fully intend to read it again, with pen and paper nearby, and slowly work through the exercises included. As it is, when I’m reading now (like at the park, a sporting event or sitting in a waiting room) I have to work through them just in my head. I started reading this book in late February, and at first wasn’t making much time to push through it. But when I did, it was a great read.

Its not just about making money. Its about changing your life. Its about building your business by reworking every aspect of your mindset and routine. Its about creating that freedom lifestyle that we all so deeply desire.

Here’s where the irony of it comes in…

Early last week I saw a post on Facebook by my friend Sunshine Boatright about the #5amClub. I thought, “ha…I do that!” although its been more like 6 am lately and only that because my little boy has to catch the bus a little after 7. I had to laugh at myself after realizing that it didn’t mean “get up before dawn and piddle around the house doing nothing of any real importance, and maybe check email and Facebook.” haha! I followed the hashtag through and figured out what the #5amClub actually is! (This video explains it best…)

So, now the funny part…back to that book I’ve been reading for a while. Turns out the author OFTEN quotes Robin Sharma…that’s the dude in the video above… and while he may not have originated the idea of the #5amClub, he sure has brought it into popular practice among the success-minded, entrepreneurial warriors of the world.

See how that circle came around? Gotta love it.

So what’s your morning routine? Are you a part of the #5amClub? If not, give it a try for a week or so. Or better yet, commit to it for 2 months! Get up, shake it off, drink some water, exercise (as much or as little as your current fitness level will allow), read something useful, delve into a training course you’ve been putting off and absolutely plan your day. If you are a Christian, I urge you to spend that post-workout time in the Word. (The workout time wakes you up and helps you to focus, that’s why I say do it after it.)

You can listen to music during your workout, or listen to a podcast or audio book. Some mornings I do Zumba to inspriational or Christian music, and other days I walk or do yoga-like stuff while listening to a spoken message of some kind.

Oh…and don’t forget to drink your water! That’s almost as important as the rest of it! If you want coffee, great, but please don’t start your day with it. Water is the lifeblood of your body and it is what truly will wake you up. At least a glass or two first thing! (Learned that bit of info from my friend JP Temple! Check out his work!)

I’ll keep you up to date on my #5amClub progress. I’d love to hear from you about yours! Leave a comment below. And if you are looking for support, you can find it in several of the links I left above.

 

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Some of the links in this blog are *affiliate links*.

 

 

 


Zootopia … I’m in awe of this movie

ZootopiaJust took my 9 year old to see Disney’s new movie Zootopia. And we saw it in 3D, which is the best way to see it. Such an incredibly beautiful movie, both visually and in deep meaning. I have heard so many raving reviews of it, but I still wasn’t really looking forward to it. (I prefer to watch movies in the comfort of my home.) I even tried to get my husband and son to go without me. I’m so glad they made me go! This movie was one of the best uses of $20 in my life. Heck, I probably would have been satisfied if I had spent $100 on it! No joke.

POTENTIAL SPOILER ALERT: I’ll try not to throw out too many spoilers here, but you may want to stop now and just go watch it before reading on. Really…go now! Ok…you’ve been warned! 😉

And no, I’m not getting any kind of reward for posting this, other than the pleasure of having you read it and maybe a little SEO boost or something. Disney isn’t paying me, I’m not getting any kick-backs and your local theater won’t send me any money when they give them your admission fee. 🙂 I wish they would! 

So this movie is about a cute little bunny (who gets deeply offended when non-bunnies call her cute, by the way). When she is just a baby bunny she gets the dream to become a police officer. Others laugh at her, tell her that bunnies can’t be cops, etc. Even her parents try to bring her back to reality. There’s NEVER been a rabbit police officer, after all! Her response? “Well, I’ll just have to be the first then!”

(That’s the really great message from this movie…always pursue your dreams, refuse to give up, and don’t let anyone else convince you that you can’t achieve what you set your mind to. Even if nobody else “in your category” has ever done it. You be the first!)

Fast forward several years, and Judy (the bunny) has just reached her dream and has indeed become the first bunny cop ever. In a police force full of lions, tigers, bears and even elephants, she does indeed seem to be way out of her league. The chief of police, who did not want her on the force, makes her the meter maid. And that makes her mad, but she simply decides to be the best darn meter maid ever! She easily reaches her goal by noon, and then sets out to prove her value as an officer of the law in other…unapproved…ways.

She has a run in with a funny, cool but sly fox who is very good at running a hustle. (Honestly, my impression was that Nick, the fox, was a clever entrepreneur, except for his rather unethical, barely-legal methods.) The two become reluctant friends and partners in crime-fighting as they pursue a mystery of over a dozen citizens missing without a trace. These citizens just happen to be predatory type animals, such as bears, otters and tigers.

As they crack the case, they deal with issues that are present in this utopian human-like animal kingdom. Issues that are not unlike issues in our own human world. Issues that we humans would probably call racism, or sometimes classism. Issues that are hidden, or so socially acceptable that nobody questions them: Bunnies can’t amount to more than carrot farmers. Foxes can’t be trusted and are always trying to hustle you. Lions, tigers and bears just might turn on you because, after all, they have predatory DNA despite looking civilized. Sound familiar at all?

Some of the non-predatory animals have decided to prove to the world that those predators cannot be trusted. With a 9-1 ratio, the non-predators can rule the world, they say, if they can only convince all the other non-predators to be scared of the predators…and convincing them takes nothing more than a few carefully staged acts of violence and good media coverage. Hmm…

Its so deep it makes me cry.

Ok…I started to share how it ends…but then I deleted it. You are better off just going to see it yourself. And see it in 3D if you can. Don’t have children to take? Ah heck…go anyway! It’s truly that good!

Already seen it? Tell me your thoughts!!

And remember…don’t ever let anyone decide your fate for you, don’t allow them to tell you that you can’t do what you dream of doing, and never let any excuses keep you from succeeding in your life. You are who you choose to be. If you don’t pursue your dreams…its because you chose not to.