How Effective will Social Media Marketing be in 2010?

1 Jan 2010 Kim

Twitter-23Happy New Year!  Now is the time for lists, lists, lists. There are lists highlighting everything from “worst dressed celebrity of 2009” to “top political stories of 2009”.  People like to review the previous year, and make predictions for the new year.  Some of the most helpful studies were ones regarding social media marketing strategies.  Maybe some of these findings will help you formulate a plan on how you will use social media in 2010.  Or if you need help setting up and using these sites and platforms, please contact Kim and let us help!

According to eMarketer, the number of people who use Twitter has increased by over 200% over the last two years, and 2010 shows a predicted increase of another 44%.  According to their study, an estimated 26 million adults will be using Twitter in 2010.  I recently blogged about the effectiveness of Twitter.  I was a ‘hesitant convert’ and didn’t necessarily understand all the hype. That is until I started using Twitter.  If you do not use it, you must!

Email may be the first form of online marketing, but it is still an effective form according to Bizreport.com.  They predict more integration between email and social ad platforms.  A good example of this integration is Posterous.com which I blogged about earlier.  Bizreport.com also released a study that 40% of email marketers plan to increase their email marketing budgets in 2010.  Another study on this same site concluded “email remained the most popular media among marketers for use next year (56.8% “realistically” plan to use it), social media isn’t far behind. Over half (56.3%) “realistically” plan to include it in future marketing plans.”

Ad-ology.com wrote the “Small Business Marketing Forecast 2010” and this states lead generation is the biggest benefit of social networking.  Small businesses rated Facebook as the most beneficial site.  The forecast continued to say awareness of social media is high but nearly one-half of respondents wished they knew more about how to use it.

If you are one of the people that need help utilizing these sites, then you need our services.

Check back to read more on recently conducted studies on internet marketing.

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